Audi Scratch Ad

Game design for a playable ad that lets site visitors engage in a quick scratch card-type game and get informed about the latest A5 Sportback model.

About the project

A creative playable ad for Audi that let casual site visitors engage in a quick scratch card-type game and get informed about the arrival of the latest A5 Sportback model. A neat light-flashing animation, paired with a smooth, touch-friendly scratch mechanic, made for an engaging experience!

Responsibilities

Product Design (Flow, Prototype, High-Fidelity Mockup), Visual Design (Graphic Design, UI), Game Design (Gameplay Mechanics)

Tools & Methodology

Figma, Adobe Photoshop, Miro

Gallery