Canon Perfect Choice

Canon needed to promote their latest series of professional photographic equipment on social media. They decided to employ gamification as a way to achieve this in a cost-effective way.

About the project

I designed an engaging personality-type game that examined the players’ needs and paired them with the perfect camera for their needs. On the way, the game collected lead information, giving Canon a solid database for the purpose of remarketing.


Product Design (Competitive analysis, User Research & Journey, Wireframes, High-Fidelity Mockup); Visual Design (Graphic Design, Motion Design)

Tools & Methodology

Figma, Adobe Photoshop