Canon needed to promote their latest series of professional photographic equipment on social media. They decided to employ gamification as a way to achieve this in a cost-effective way.
I designed an engaging personality-type game that examined the players’ needs and paired them with the perfect camera for their needs. On the way, the game collected lead information, giving Canon a solid database for the purpose of remarketing.
Product Design (Competitive analysis, User Research & Journey, Wireframes, High-Fidelity Mockup); Visual Design (Graphic Design, Motion Design)
Figma, Adobe Photoshop