I was responsible in the initial creation of the Builder 1.0, product version dedicated to the self-service sector of the customer base. The project involved ideation, wireframing, prototyping and production of high-fidelity mockups of the product, followed by the creation of an extensive design system that united separate modules – the campaign creation wizard, the analytics and campaign dashboard, and the visual editor. The editor itself allowed users to define their color palettes, load assets, edit content, change game rules, and much more – as well as allowed the user to preview the mobile version of the campaign.
Product Design (User Research & Journey, Wireframes, High-Fidelity Mockup); Visual Design (UI, Art, Motion); Front-end (XML in Android Studio)
Figma, Adobe Photoshop, Adobe Illustrator