A product and game design project for Bayer’s e-learning platform used by pharmacy professionals.
About the project
Bayer needed a product design that would introduce gamification into the process of educating pharmacists about new and existing medication. In order to help the long-term engagement, I designed a path-based progression system and paired it with badges, achievements and leaderboards – as well as suggested a number of game concepts that would become available during the learning process.
Responsibilities
Product Design (Competitive analysis, User Research & Journey, Wireframes, High-Fidelity Mockup); Visual Design (Graphic Design); Game Design (Game Mechanics)