Seat Spin the Wheel

A product design of a gamification campaign (including a Personality Test and a Spin the Wheel game) that helped SEAT boost the number collected leads and scheduled test drives.

About the project

Seat needed designs for a responsive browser-based games they could use to promote their latest models – and reward their fans and prospective customers in Switzerland. My Spin the Wheel and Personality Test concepts filled this role perfectly, and helped boost the number collected leads and scheduled test drives.

Responsibilities

Product Design (Flow, Prototype, High-Fidelity Mockup), Visual Design (UI), Game Design (Gameplay Mechanics)

Tools & Methodology

Figma, Adobe Photoshop, Miro

Gallery