HatTrick is a full-scope product design project for a multiplatform penalty shootout game that gave the players a chance to compete for valuable prizes.
The organization of the Swiss Ice Hockey Cup wanted to raise interest in the coming season by launching a multi-platform game that would reward their biggest fans. I designed the complete flow of the game, alongside a dynamic ad placement system for sponsors, a flexible dashboard for tracking player registrations and stats, and customizable weekly & monthly prize system. The client returned for a second season, which gave us a chance to update the visuals and integrate mini-games that would further improve the long-term engagement rate.
Product Design (Competitive analysis, User Research & Journey, Wireframes, High-Fidelity Mockup); Visual Design (Graphic Design, UI, 3D Modelling, Animation, Promotional Assets); Game Design (Level Design, Gameplay Mechanics, Incentive System)