A product design project designed to gamify the youth-oriented SwissPass reward system.
ZVV needed to popularize the use of SwissPass travel pass cards among the younger demographics. The proposed solution included a heavily gamified app that would reward the user for reading articles, playing quizzes, etc. After scanning the QR code to sign in, the users would engage in various activities to collect points, which they could later redeem for real-life prizes.
Product Design (Competitive analysis, User Research & Journey, Wireframes, High-Fidelity Mockup); Visual Design (Graphic Design)
Figma, Adobe Photoshop