Ticket.ly is an app that lets occasional movie-goers order movie tickets in advance by offering a fast, easy and personalized selection of the movies, venue, seating and ticket options.
The problem: Occasional movie-goers don’t have a convenient way to explore and get tickets for upcoming movies that will be shown in their preferred theaters.
The goal: The goal is to create an app that will make it easy to get personalized listings of the movies, venue, seating and ticket options – and make it possible to order tickets fast.
Key challenges: Reaching out to potential participants proved difficult, but doing some research on social media proved useful.
Conclusions / Takeaways: Presenting the modules in the design in the right order, as well as enhancing interaction feedback, provided vital for reducing the margin of error and preventing confusion.
My responsibilities included user research, wireframing, prototyping, high-fidelity mockup production, and graphic design.
My role: Lead UX designer and UX researcher.
Target audience: Occasional movie-goers in major US cities, all genders, age 25-45, all socioeconomic backgrounds
Research study details and results: I conducted an unmoderated usability study with 5 participants from the target audience to determine if there would be any issues with completing the flow. The results pointed out issues with the date selection and seat selection modules, and most importantly, users had trouble finding movies they like using the original layout of the home page.