A popular fitness club in the heart of Zurich had the goal of modernizing its image – and there’s no better place to start than overhauling its web presence.
About the project
The goal of the project was to rethink the information architecture and reorganize the content in a more meaningful way. To top it off, it was necessary to introduce modern, sharp visual cues that would appeal to a younger demographic that is most likely to frequent gyms in the area.
Responsibilities
UX Design (User Journey, Navigation, Information Architecture), Graphic Design, Front-end Development