Runtastic app concept revolved around the idea of providing experienced runners and athletes a way to make their occupation fun once again through the process of gamification. The website features a nature-inspired theme that places the app imagery and other promotional material (such as the trailer) at the forefront, and the CTA bar (detailing the app’s availability) is rhythmically repeated. The design includes several elements that reduce the amount of visible verbiage, such as collapsing sections and tab switchers in the FAQ section, resulting in a cleaner, easy-to-use experience.